During a discussion about public evangelism at the Oregon conference, church leaders expressed dissatisfaction with current methods. They described the existing approaches as fear-based, manipulative, and transactional. The leaders expressed a desire for a new approach that emphasizes transformation, engagement of the heart, and discipleship over mere information and baptisms. As a result, a new evangelistic series called "Irresistible Identity" was created. This series focuses on embracing one's identity in Christ and presenting Adventist doctrines in a practical, relatable manner. Watch the full video here.

Tim Taylor is Technology and Innovation director for Child Impact International.

Rob Zama is a digital media evangelist for Hope Channel Canada.