In this insightful video by Roger Hernandez, the art of making effective appeals in sales is unpacked, especially for those who feel uneasy with confrontation. Hernandez reveals the dangers of relying on ineffective appeal models and stresses the importance of preparation. He highlights how addressing objections to faith and building a personal connection are essential for success. With a focus on Christ-centered messaging and understanding the right timing, this video offers valuable guidance on making appeals that resonate and lead to lasting impact.

Roger Hernandez is the Ministerial and Evangelism Director for the Southern Union Conference.