Evangelism in today's world is challenging due to decreased human attention spans, from twelve seconds to eight seconds, according to the Microsoft CEO. Churches face a communication problem rather than a theological one, and effective communication is crucial for evangelism. In this presentation, Heather Thompson emphasizes the importance of paying attention to something for at least ten seconds to communicate effectively and evangelize.

Heather Thompson Day is an associate professor in the Department of Visual Arts, Communication & Design at Andrews University.