Social media is essential for churches to enhance visibility and outreach. However, many local churches struggle to be found online because their names are incomplete or unclear. In this video, Arnaldo Cruz shares that first impressions are especially important during challenging times. Successful strategies should focus on delivering clear, concise content and building a positive online presence, emphasizing evangelism rather than criticism. Watch full video here.

Arnaldo Cruz is the Communications/Technology/Media Evangelism Director in the Southeastern Conference.