In this video, Jose Cortes Jr. emphasizes the importance of strategic planning and community engagement. He highlights the success of evangelism efforts, noting that over 38,000 people were baptized in North America in 2023, a significant achievement since 2011. Cortes emphasizes the importance of viewing numbers as individuals who have accepted Jesus and joined the church family. Watch the full video here.

Jose Cortes Jr. serves as Associate Director of the North American Division Ministerial Association. He leads in the association's areas of Evangelism, Church Planting, Global Mission, Church Growth, and Mission to the Cities for the Adventist Church in North America.