In this video, Michael Campbell focuses on demographic and sociological trends impacting Christianity and Adventism, particularly in North America. Campbell shares critical points, including the decline in fertility rates and new approaches to sexuality, gender, and family by major religions. He emphasizes the importance of understanding demographics and sociological trends to inform evangelism and strategic planning within the North American Division. To watch the full video, click on the link below.

Michael Campbell is Director of NAD Archives, Statistics & Research.